Campaign and branding for 7up, going back to it’s 70s roots of “un in the sun” with our take being “uncool is cool”, focusing on quirks and the celebration of being your unusual self.
Creative Direction: Jessica Walsh
Design: Daniel Brokstad, Vittorio Perotti, Guilia Zoave, Zak Tebbal, Ryan Haskins
Typography: Daniel Brokstad

Daniel Brokstad @2018
New York City + The World