Working with Snapchat's in-house team, we created the branding, custom typeface, strategy, and ad campaign for their new Spectacles glasses. Spectacles create memories from the user's perspective - just press the button and wirelessly add your Memories on Snapchat.
Creative / Art Direction: Stefan Sagmeister & Jessica Walsh
Design: Felipe Rocha, Zipeng Zhu, Daniel Brokstad


Daniel Brokstad @2018
New York City + The World
Mark