BABOON is a bags operation for the new generation of travelers. BABOON wanted an identity that was irreverent, flexible, and full of weird surprises. We created the name for the company, brand identity, illustrations, custom typeface design, social media direction, and copywriting. Baboon, to the moon!

CREATIVE DIRECTION S&W: Jessica Walsh
LEAD DESIGN: Daniel Brokstad
DESIGN: Matteo Giuseppe Pani, Ryan Haskins, Chen Yu
PRODUCTION: Erica Grubman
CREATIVE DIRECTION, BABOON: Michael Kushner
PHOTOGRAPHER: Blaise Cepis
PHOTO ASSISTANT: Chris Swainston
PHOTO PRODUCTION: Vivianne Lapointe, Nadja Monique Coquillard
STYLIST: Haley Camille