A visual multimedia exhibition addressing the concept of beauty. The exhibition investigates why people feel attracted to beauty, how they deal with it in daily life and what positive effects beauty can have. With the aid of examples from the fields of graphic design, product design, architecture and city planning, we demonstrate that beautiful objects, buildings and strategies are not only more pleasing, but are actually more effective. We show that beautiful forms do not lack function, but rather, they are function themselves.
CREATIVE/ART DIRECTION: Stefan Sagmeister & Jessica Walsh
S&W PRODUCTION: Stefan Sagmeister, Jessica Walsh, Bika Siliba Redek, Gosbinda Vizarretea, Erica Grubman, Elliott Lavi
LEAD DESIGN: Daniel Brokstad
3D / MOTION: David McLeod, Saad Moosajee
DESIGN: Shy Inbar, Matteo Giuseppe Pani, Chen Yu
EXHIBITION: Kathrin Pokorny-Nagel, Elisabeth Wolfik
PHOTOGRAPHY: Aslan Kudrnofsky, Georg Mayer, Sarah Hopp
TYPEFACE: Daniel Brokstad, Ondrej Jób

Mark
Daniel Brokstad @2019
New York City + The World
Mark