Wordmark for Sagmeister 123 – Stefan Sagmeister’s self proclaimed “laziest fashion company anywhere”, with a panda as their patron saint. Procuded out of New York. The collection features colorful graphics from the “Beautiful Numbers” project. 

See their clothing collection ︎︎︎
DESIGN AND ART DIRECTION: Stefan Sagmeister
WEBSITE DESIGN: Karolina Ciecholewska
PRODUCTION: Anni Kuan
PHOTOGRAPHY: Henry Hargreaves
TYPOGRAPHY: Daniel Brokstad
TYPEFACE: Emigre
LOGO DESIGN: The Boring Company
PRODUCT VISUALIZATION: Art Camp


Daniel Brokstad @2024
New York City + The World
Mark