We created a collection of typographic floor tiles for Tarkett. The focus was on being a beautiful pattern, secondarily to it containing hidden messages not visible at first glance, adding to the sense of discovery.
CREATIVE DIRECTION: Stefan Sagmeister
DESIGN: Daniel Brokstad
DESIGN: Daniel Brokstad
![](https://freight.cargo.site/t/original/i/1b215d16efff24ccc82184ff4196d11a6ffeb86233c924aa63848ad9c032bf5c/Tarkett_Alphabet_01_D2_1600.gif)
![](https://freight.cargo.site/t/original/i/a5e34c786d36611d17010a3b32e8027dc9c1c5dbc8844ef42ddc4cc2368ca5d8/Tarkett_09.jpg)
![](https://freight.cargo.site/t/original/i/1648bc77fd3ce26c1bd3d716342a4cb01e47a7a0634e44eab5bff8287aa5bfd9/Tarkett_CaseStudy_D1-01.png)
![](https://freight.cargo.site/t/original/i/9dcd60c216c71840ff45e472dcad410665bf4113574920c8cd1f9eb51e9d6dc8/Tarkett_CaseStudy_D1-06.png)
![](https://freight.cargo.site/t/original/i/f6c83209d3ac0c8cece045a4bad5c161e8f55469a28c6ac79fcde54c840a69ad/Tarkett_CaseStudy_D1-07.png)
![](https://freight.cargo.site/t/original/i/c03f7637f8dfaa1aefb31b43983c857dee966302b24debd25bf492438f0f8cbf/Tarkett_CS_04_D1.jpg)
![](https://freight.cargo.site/t/original/i/4a8cbf9c40e9198f74f95e7fe6b10f06bfa929af8477b0a1e082173f2259d737/Tarkett_CS_01_D1_01.jpg)
![](https://freight.cargo.site/t/original/i/3b07aecd2712190fa360fc9fac6d7cdbfd9e23b4a3c8796e43db0d53cec65f1a/Tarkett_CaseStudy_D1-02.png)
![](https://freight.cargo.site/t/original/i/7983730dd9eb8876f02280ff840afe90f4a77a971d7d387e913a46e5bdbde908/Tarkett_CaseStudy_D1-03.png)
![](https://freight.cargo.site/t/original/i/573ed4adddaf42fa9ae65158b8502317a5c32b0eca2908637f398f9923e2c3e8/Tarkett_CS_08_D1.jpg)
![](https://freight.cargo.site/t/original/i/d46ff9bc58a49bfe8085aad412356158096e1186946a75ec529cf51345b97e20/Tarkett_11.jpg)
![](https://freight.cargo.site/t/original/i/e2f084e8b2153a56208b0ecf6dec7767e60f85ce6f0c0ebad787c2913b12d8fc/Tarkett_10.jpg)
![](https://freight.cargo.site/t/original/i/2c4878e88b0aa0b8fc8fbb6020b7bae25e023bf1b69a5b908832a79174626333/Tarkett_CaseStudy_D1-08.png)
![](https://freight.cargo.site/t/original/i/bfb36cdd4e9c056ac278f20e1a429099338f47397b9e1a2635a3965145828475/Tarkett_CS_Gradient_D1.gif)