Brand refresh for Uber. Reimagined to move for the better. To grow beyond just delivery, into a brand that enables all mobility. A renewed sense of direction to inspire go-getters go anywhere – and get anything. Through the simple icons of a circle, line and a square, we set a world of possibilities in motion.
Agency: JKR NY / Global CCO: Tosh Hall / CGO: Sara Hyman / Global ECD: Lisa Smith / CD: Jay Chapman / Design Director: Will McNamara / Senior Design: Daniel Brokstad, Daniel Stettner, Ben Avny, Emily Hahn / Print Production Director: Stephen Kwartler / Senior Production Design: Miguel Altagracia / Senior Motion Design: Griffin Keller / Motion Director: Stubbs Johnston / Motion Design: Kaitlyn Chandler / Senior Senior Copywriter: Joe Schott / Senior Copywriter: Brian Naujelis / Group Strategy Director: Kimberly Dixon Mays / Strategy Director: Cole McCloskey / Group Business Director: Adrian Goodgoll / Account Director: Alexandra Angst / Account Manager: Emily Purdy, Emma Pembroke / Marketing Director: Amy Maw / Global Communications Manager: Laura Lyman / Marketing Manager: Carolyn McKeown

Daniel Brokstad @2024
New York City + The World